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Meta CFO Susan Li on headcount vs. GPU allocation, “free cash flow” hats, and almost becoming a PM

Cheeky Pint

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Navigating Tech Finance Challenges

This chapter explores the complexities of forecasting and resource allocation faced by a CFO in a large tech company. It emphasizes the measurement of engagement and monetization in the digital space while illustrating how advertising strategies have evolved. Additionally, it discusses the balance between calculated risks and investments in new markets, reflecting on the impact of external factors like Apple’s tracking policies on Meta's performance.

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