The Bird's Eye View of YouTube

YouTube's chief product officer talks about what he saw as an interesting trend on the platform. "I just couldn't figure out why this was like, people like weird stuff on the internet," she says of a video showing someone riding an elevator up and down. YouTube is quick to dismiss things that we don't understand as 'outlier content,' but if you stop that, it unlocks a whole world of stuff, Cevallos says.