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Joanna penn is an award-winning author of dark fantasy and thriller novels. She also hosts a podcast called the creative pen and books and travel. In two thousand nine i created a business plan for what became the creative pen limited, a multi six figure company with books at its heart. I started out with one book, no audience and no experience in publishing or on line sales in marketing. But i've never gone back, and i love my creative entre prenurial life.