8min chapter

Reasonably Happy with Paul Ollinger cover image

The People Who Never Quit with Henry Oliver

Reasonably Happy with Paul Ollinger

CHAPTER

McDonald's: From Hot Dogs to Global Franchise

This chapter chronicles the remarkable transformation of McDonald's from a humble hot dog stand to a pioneering fast-food franchise. It highlights the crucial roles played by the McDonald brothers and Ray Kroc, focusing on their differing approaches to standardization and operational excellence. The narrative underscores the challenges of scaling a successful model while maintaining quality and consistency, drawing parallels with innovation in other industries.

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