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Measurement Will Never Be Perfect, And That’s Okay
AdExchanger
The Digital Oscillator Is a Pony but It Might as Well Be a Unicorn
Digitas mines social media data to find out what products are hot and rising on platforms like TikTok. How do you do it? I actually don't know what it's telling us right now. It is kind of fascinating why people gravitate towards certain things because maybe it is the grossness factor.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode