The Silent Killer of All Sass Persons Businesses

The silent killer of all sass persons businesses is churn. When a customer cancels the subscription, yau, churn rate goes up. And if a new customer joins and decides to renew, churn goes down. But you need to understand that even though churn moves up and down, there are two different kinds of churn. There's preventable churn and structural churn. Structural curn occurs when your customers go out of business or they take a break move on in their careers.