Navigating Artist Deals and Development

We’re joined by AWAL CEO Lonny Olinick. In the episode, we broke down why artist development still matters, how AWAL merges traditional record label services with its distribution business, giving artists creative freedom, global reach, and real ownership to AWAL’s artist-first approach often beats major label deals, what it means to be part of the Sony Music family, and how the future of music is being rewritten—deal by deal.

00:13 AWAL Business Model 03:57 Artist Development Focus 10:19 Sony’s Acquisition of AWAL 13:40 Global Expansion and Team Building 25:13 Industry Insights and Future Outlook

This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.

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