Behavioural science: the fusion of art and science in marketing
The Drum Podcast
00:00
How Do You Collect Data on How People Behave?
We always start with what the business outcome is, right? What is the desired behavior that we need to see in order to achieve business outcomes? And then it's just having a look at any data sets that the client has available for us. Some clients are incredibly data rich, others aren't. It's really just responding to what we see and what we can use.
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