Ads and the Aids Crisis

As gay people became more visible in society, some advertisers slowly started reaching out into the community. By the 19 nineties, the queer community had once again fought its way into greater acceptance. But just because every June a business acts like their additioning for joseph and the amazing techni color dream cot, it doesn't mean their values line up with their tweeds. Pride is the time to celebrate the right to love whom you want, and the people who fought to give us that back when no brand was on our side.