Away CMO Carla Dunham: 'Digital is wonderfully optimized, but we still need contact'
The Glossy Podcast
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The Reality of TV Consumption on the Phone
I think it's simply being able to speak to our product attributes much more with greater detail and to do so in a way that again leveraging those customer insights is how the customer's understanding that information. We've been doing a lot of work around how we're presenting, how our luggage actually functions and having it be not just imagery, but video. And I think the reality is that traditional TV environment, smart TV just hasn't kept up with the adaptability and the ease of the app experience on the phone.
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