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S40E29 - Optimizing Organic Revenue with a Distinctive Blend of Creativity and Logic, with Eli Schwartz

Human Capital Leadership

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How to Achieve a Successful SEO Campaign

SEO is a full funnel buyer's journey, including keeping customers from turning. So really it's about having that strategy of what am I trying to do? Who is the customer I'm trying to acquire? And therefore I'm building my tactics, which again, in that case is going to be the content you create. You have to create content, totally not free. Yes, the search engine doesn't charge you, but you are investing in it.

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