In two days episode, we discuss why companies are trying to enter the indian breakfast segment. Ready to eat paratas and chapatis are quickly gaining traction. With young people constantly looking for a quick, fixed breakfast, these options make a lot of sense. And i t c's entry may only just be the beginning of a new revolution.
Since the 1990s, companies have been trying to break into the Indian breakfast market without much success. But the past few years have seen a renewed interest in the segment. And in today’s episode for 26th November 2021, we explore why companies are stepping up efforts once again and see if there’s any merit in taking a stab at this complicated market.
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