Episode 031: Jon Lax, As Close To Bare Metal As Possible
You Can't Lose!
Evolution from Time-Based Billing to Value-Based Pricing in Consulting
The chapter explores the journey of moving away from traditional time-based billing towards value-based pricing in consulting, highlighting the speaker's shift influenced by experts like Ronald Baker and Tim Williams. It discusses the challenges faced in transitioning, the importance of delivering value to clients, and the impact on building more mutually beneficial relationships. The conversation touches on the significance of having opinions, being honest with clients, and standing out in a competitive industry by deviating from traditional billing practices.
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