The Importance of Content

Shane: There's value in aggregation, right? Not only aggregation, but hey, it's all out there. I have it aggregated here and I have cut it down to what you really need. And I'll help you find the whole Be Your Tour Guide. Shane: Most of our ads on any of our content is always, hey, we have a free thing that you can get our name and email with. Once they get on our email list, then we basically wrote daily email come. Give them a lot of valuable stuff.