The Importance of a Friendly Brand Voice

Heropubic speaking's brand voice is described as 50% thought leader, 50% friend. I would encourage anybody who's thinking about their brand voice to boil it down to something that pretty much anybody in this line of work can understand very quickly. One of the most interesting things to me when I started was how much our communications were written in second person. We're talking about you. The website copy says you. That's uncommon. And I think it makes Heropubicspeaking more direct, more effective, more engaging in how we talk to our target audience.