The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#69: Reporting To The CEO - 5 Things Marketers Should Know

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Focus Your CEO on the Highest Impact Items

The CEO doesn't need to know why you chose that color for that landing page or why you're doing this webinar on this day versus this day. You need to not let them get into those type of weeds. The way you can do that is by being proactive, sending weekly updates that cover the top line revenue stuff. And it would be a five to 10 minute slide deck and video asynchronously was great,. That can work really well.

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