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Why wellbeing washing is on the rise

Fast Company Daily

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How to Stop Well-Being Washing

Zee Grawbison: Well-being washing is when a company emphasizes appearing to be focused on well-being in a way that enhances their PR profile externally. If you feel resentment about what's being shouted at from the rooftops versus how you feel day to day, you may be experiencing well-being washing. Here are three things you can do to stop it. First, try and change things from within. Next, practice bravery. And finally, reflect on what you need to thrive.

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