How Do You Find the Right Influencers?

The solution to so many of the challenges that we in marketing are often faced with is just go talk directly to your customers and find out for yourself what the right way, the right content to produce. Once you find that person, co-create the content with them. Don't just put it all on the influencer and think that they're going to be the solution all your problems. You can gain brand equity and crowded markets by piggybacking off someone else who already has a good reputation.