Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More
Sounds Profitable
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March Madness Ad Sales and New Host-Read Programmatic Tool in Podcasting
This chapter explores the surge in TV ad demand during March Madness, leading to record revenue for Warner Bros. Discovery. Additionally, it highlights the introduction of Open RAB, a tool by Red Circle that aims to simplify host-read programmatic ad distribution in podcasts.
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