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Joseph L. Bower on Resource Allocation and Strategy

The Innovation Show

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Strategic Evolution at Opel: Adapting to Change

This chapter examines Opel's strategic challenges during the transformative period following the Berlin Wall's fall. It highlights the company's shift toward innovative planning and local engagement in East Germany, driven by a directive from General Motors' vice chairman. The narrative underscores the importance of adaptable strategies, incremental learning, and the risks of short-term thinking within corporate environments.

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