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Female Founders: Hannah Drury: From blow-up mattress to a fragrance empire

How I Made It

CHAPTER

How to Launch a Wholesale Brand

Julianne Sprague spent 12 months designing her first vase. She spoke with retailers to get their feedback on the design before going into production. When she launched, stores said they would stock it because of that relationship. Julianne: "I think the biggest thing people are afraid of these days is speaking with their customer"

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