4. How can you use AI for better outcomes in media?
Future Proof
00:00
Are Your Clients Paying You on Success Metrics?
Some of our clients do pay us on an outcome base model. I think it's easier to do for the clients who have a true vigital channel when it comes to the conversion event that they are looking for. For this kind of client, we work with them to put together what we call a sea y custom outcome indicators. That will be the best approximation to showing what is more efficient when it comesto spending money on line.
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