formula is popular with some low income women because they see it as a kind of status symbol, says judith gordon, formerly a researcher at the city's bureau of maternity services. But doctors believe that a more significant contributing factor is the need for many of these women to return to soon after getting hord which makes formula the simplest feeding method. The fundamental problem isn't even just refrigeration. It's just like, people need to make more money, or this thing needs to cost less.