3min chapter

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13: Promotion Can Feel Gross

Focused

CHAPTER

The Best Source of Business You Have Is the Work You Do Right Now

The best source of business you have is the work right now on your desk, says Joe smith. When he first went out on his own as a lawyer, he called all his clients and asked them if they had any friends or colleagues that would be a good fit for him. Smith: "I turned my clients basicallinto my marketing department"

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