All great leaders are constant learners. John Wood says the day you stop learning is the day that you die regardless of age. When people go to your website and they can't answer those three questions in five seconds, you're losing sales. The grunt test is me handing my laptop to a caveman in a cave. And he's sitting there. And I'm going to give this caveman five seconds. So he had five seconds to look at your website. He needs to be able to answer three questions. That is, what are you offering? How will it make his life better? And what does he need to do to buy it or engage it? Those three questions in 5 seconds

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