Series One
In this episode of #TheNewAbnormal I interviewed Jen Urich, a marketing strategist and founder of Sparrow Strategy in Portland, Oregon.
She's also the ex-Group Planning Director of Wieden + Kennedy in Portland, ex-Director of Account Planning at Crispin, Porter + Bogusky in Miami, and Director of Account Planning at J. Walter Thompson Worldwide, in Mexico City. (Previously, she was also at Bain & Co, and took her Masters at Yale).
In this reposted episode (an early one from the series) she explains her views on issues inc #BlackLivesMatter and the 'situation' in Portland. We go on to discuss the way in which #Truth (one of the most successful marketing campaigns of all time) was originally developed, the results of a fascinating research project into institutional trust vs personal trust (focusing around 'fears / loves / hopes') that she and her colleagues conducted in Brazil, India, Mexico and Japan.
Jen also illuminates why Covid led to such a 'great reveal' of inequality.
Along the way, we also talk about the 'Raising Justice' organisation, plus other crucial topics such as resilience, adaptability and community action.
Oh, and why North America needs to be more like Canada...
