Strategies For Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Optimizing Ad Strategies with Retargeting
This chapter explores the use of retargeting in ad strategies, including building a retargeting audience, setting up campaigns, and targeting people at various stages of the sales funnel. It also discusses the importance of customer research, crafting the message, and tailoring the messaging to different segments of the audience.
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Transcript
