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Mother’s Little Helper: Psychiatry, Gender, and the Rise of Psychopharmaceuticals

Dig: A History Podcast

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Women's Use of Tranquillizers Caused Gender Anxiety

In the age of neurasthenia, women needed to find a way to be happier and more content with their traditional role as mother and wife. Tranquillizers like mitchell's rest cure were specifically marketed to help make women better adhere to the expectations femininity. One astonishing sirax ad from 19 69 depicts a woman surrounded by cleaning supplies, a broom and mop create the illusion that she's behind bars. The add copy reads, can't set her free, but you can make her feel less anxious.

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