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My Working Life: Rory Sutherland

The Nowhere Office

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Fame and the Evolution of Advertising

This chapter explores the complexities of fame through the experiences of an advertising figure who gained celebrity status later in life. It discusses the journey of direct marketing from the 1980s to the digital age, highlighting the impact of personalized customer communications. Additionally, the chapter examines consumer behavior, the psychology behind marketing strategies, and the evolution of product messaging using Febreze as a case study.

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