Introduction

Art Subject: "Cold calling" is when you make a pitch for your product or service to everyone without first having done any research about them. When it's done in the way I just discussed without knowing anything about the person that you're targeting and not personalizing it, that's when it's cold," he says. Art Subject: If you want to start a controversy online, head over to LinkedIn and post this question. It will get people more fired up on both sides than if you said Donald Trump was a great president.