4min chapter

The Indian Startup Show cover image

Lalit Kalani, Founder of Rock Paper Rum, On building an innovative premium Indian Rum brand

The Indian Startup Show

CHAPTER

Exploring Distribution and Flavor Variants of Rum in Mumbai

The chapter discusses the brand's distribution strategy in Mumbai's key locations and delves into the diverse flavor variants of their rum, aiming to reshape rum's traditional association. It also touches upon product popularity across seasons and highlights the complex dynamics of alcohol consumption in India.

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