S10E19: McKinsey Airline Industry Case Interview Example
Strategy Simplified
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How to Calculate Profitability by Customer Segment
The number of customers is 10 for the UH and W individuals, 13 for corporate and four for lessors. One customer might buy two planes, the other customer might buy one plane. So I would think that some of the customers might be responsible for a larger pair of the revenue than some others.
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