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Nobel Peace Prize Winner Maria Ressa in conversation with Gabriel Gatehouse

Intelligence Squared

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The Impact of A-B Testing on News Distribution

This chapter explores A-B testing as a method for evaluating social media tactics, focusing on the changes brought by Facebook's instant articles. It discusses the implications of these changes, including the commodification of news, the spread of misinformation, and the ethical concerns faced by news organizations in adapting to the evolving media landscape.

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