Scratching the Surface cover image

266. Mike Pepi

Scratching the Surface

CHAPTER

The Ideological Branding of AI and Substack's Design Implications

This chapter examines how the term 'hallucination' in AI marketing misrepresents technology, critiquing the emphasis on algorithms rather than the ideologies behind them. It also explores the economic model of Substack, revealing how its design prioritizes growth over meaningful support for writers.

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