How to Improve Your Copywriting

I'm feeling like it's not very scannable, but you can't just skim the headings and get the value from it. You really have to read all the words. And I also know that the people in the company who would usually do the writing of a page like that are very busy, have a lot of projects on their plate. Maybe the like longer, like more storytelling content on the page is actually better. Or maybe we end up with the higher converting page at the end of it. I don't know. We'll all learn something from it in running this test.