5min chapter

The Intelligence from The Economist cover image

The Intelligence: If Beijing had a ballot

The Intelligence from The Economist

CHAPTER

The Rise and Struggles of Podcasting

This chapter traces the origins of podcasting from its early days in 2004 to its mainstream popularity, driven by smartphones and influential shows like 'Serial'. It examines the industry's current challenges, including flawed metrics, layoffs, and the debate over its sustainability and future evolution.

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