15min chapter

Trends with Friends cover image

Shoveling Shit & Building Empires: The Cheat Codes to Startup Success with Mike & Kass Lazerow

Trends with Friends

CHAPTER

Entrepreneurship Uncovered

This chapter explores insights from the book 'Shoveling Shit,' offering 'cheat codes' for entrepreneurs facing the struggles and rewards of building a business. The speakers emphasize the necessity of a strong company culture, strategic hiring, and the challenges of making difficult personnel decisions. They also reflect on their experiences as a husband-and-wife team, discussing the unique hurdles they faced in the startup world, particularly around investment opportunities.

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