3min chapter

The Irrational Mind | With Kristen Berman cover image

How Does Airbnb Disrupt with Design?

The Irrational Mind | With Kristen Berman

CHAPTER

Engage Your User at All Times

The more fun you can have doing anything, whether it's something routine or something that feels like work, the higher engagement you're going to have. One of the biggest things that influenced behaviour change at pocket jems was really making sure that goals were apparent. Our need to discover is a powerful psychological driver. We often go out of our way, or take great risks to fulfil our curiosity. In an experiment, researchers observed college students in a lab who thought they were waiting for an experiment to begin. Their desire to resolve their curiosity was so great that they were willing to endure painful electric shock.

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