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Entrepreneurial Friction As Raw Material For Freedom

Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

CHAPTER

The Skill of Transforming Friction

Friction is something you experience inside of yourself. Obstacles can just be there and you say, "Okay, well, I'll work around them," or anything like that. But friction, you can't work around. It's something outside that's now gotten inside of you. Frustration is the first word that cues you. You get angry, you get frustrated, you're bothered by it,. And until they break through, they can't experience more freedom. The skill of transforming friction is that you have to identify it and face it squarely.

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