How to Be Persuasive by Google's Group Product Manager
The Product Podcast
00:00
Using Cognitive Bias to Construct Persuasive Arguments
There's an effectively infinite list of cognitive biases that we could be talking about. For the purposes of today and trying to construct persuasive arguments, there's five that I'm going to be focusing on. They are availability, anchoring, representation, coherence, and framing. The easier it is for you to picture something, the more it is likely to seem true when you try and imagine.
Play episode from 09:05
Transcript
