If you run a search for interviews and podcasts, both on YouTube and on Google or your favorite search engine, you should come up with a couple of them. And they can range from two to five minutes all the way up to an hour plus,. Depending on if it's an interview with somebody who's asking questions, whether it's a keynote speech at a major conference. You never know what golden nugget might be sitting in this specific talk or speech that the person is giving.
Austin shares his 3 step process for researching private companies. Public companies share a lot of data, but so do private companies, if you know where to look!
Time Stamped Show Notes:
[0:28] - Why research is important
[1:39] - Find interviews with employees or the leadership team
[5:30] - Customer data is a gold mine
[8:41] - Become a customer or watch reviews to get perspective
[10:28] - Don't forget the simple steps
Have questions about how to research private companies? Text them to Austin at (201) 479-9511.
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