2min chapter

Authors Who Lead - Learn to write a book from bestselling authors and leaders cover image

Is It Too Late to Build a Personal Brand? with Chris Ducker

Authors Who Lead - Learn to write a book from bestselling authors and leaders

CHAPTER

The Importance of Nicheing Down

The importance of nicheing down. Like you can say, I'm a health coach. That's so bloody vanilla. But if you say going down one more level into that,. You've got yourself a target demographic. The things that you talk about and the lessons that you share could be directed very specifically to that individual. And therefore you're that much more likely to become their favorite.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode