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Is It Too Late to Build a Personal Brand? with Chris Ducker

Authors Who Lead - Learn to write a book from bestselling authors and leaders

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The Importance of Nicheing Down

The importance of nicheing down. Like you can say, I'm a health coach. That's so bloody vanilla. But if you say going down one more level into that,. You've got yourself a target demographic. The things that you talk about and the lessons that you share could be directed very specifically to that individual. And therefore you're that much more likely to become their favorite.

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