8min chapter

The Daily cover image

The Trump Campaign’s Big Gamble

The Daily

CHAPTER

Campaign Strategies and Voter Engagement

This chapter analyzes the contrasting strategies of the Trump campaign as it targets young male audiences through informal media channels. It highlights the tension between data-driven approaches and Trump's instinctual messaging, particularly regarding immigration and economic issues. The discussion also addresses the challenges of mobilizing non-traditional voters and the unpredictability of the upcoming election's outcome.

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