1462: B2B Sales and the Power of Starting with Strategic Outcomes - Anthony Iannarino
Daily Sales Tips
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Level 4 Value Creation
Anthony Enorino: There are four levels of value that you can create for your client. In the staffing industry, there is little differentiation and every company has a database. All but the most transactional companies provide screening and background checks. By starting the conversation with the strategic outcomes, you differentiate yourself from your competitors.
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