302: The Story of The Climate Corporation
The Modern Acre
00:00
Data Dilemmas in Digital Agriculture
This chapter explores the challenges and controversies stemming from a partnership between a farmland leasing marketplace and a data integration firm in the ag tech sector. It highlights issues of data privacy and trust among farmers, sparked by miscommunication and public backlash on online forums. Additionally, the chapter examines the evolving landscape of digital farming, emphasizing the need for improved outcomes-based models and the impact of brand strength in agricultural technology.
Transcript
Play full episode
