The Narcissist's Guide to Social Media

Saha Blum: I think you have to pick a lane on social media. Like if Nick Huber's being nice for too long on Twitter, I'm like, what's going on here? He says the optimal strategy to grow an audience is to pick a cause and then rotates through them. Saha thinks Justin Welsh has done it but he can't blow his brain out with one idea at a time.