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storytelling with data podcast: #62 tension in data stories
storytelling with data podcast
Identifying Tension in a Story
Tension is the thing that could go wrong until your audience or stakeholders act to resolve it. It's never about making up tension; if there weren't tension present, we'd have nothing to communicate about in the first place. When we do it well, we get people's attention and are in a better position to motivate them to act. I can't emphasize enough the importance of getting to know your audience and what matters to them.
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