6min chapter

How to Money cover image

Overcoming Your Scarcity Brain w/ Michael Easter #773

How to Money

CHAPTER

Influencing Behavior Change: Smoking and Gamification

This chapter explores how behavior change campaigns, such as prompting smokers to consider long-term consequences and implementing changes in packaging and availability, have contributed to the reduction in smoking rates. It also touches on the use of gamification in behavior change efforts.

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