3min chapter

The Game with Alex Hormozi cover image

The Value of Pain In The Pursuit of Success (with Andy Frisella) Pt.2 - Mar. ‘23 | Ep 561

The Game with Alex Hormozi

CHAPTER

How to Scale Your Advertising Spend

If you want to achieve a certain level of scale, my recommendation is to continue to do the thing at a scale way below your friends until you figure out a way to get everybody who buys stuff from you to tell a friend. You can probably become a decamillioner just by like learning how to sell shit. And I'm using shit in the true poop word, like terrible, yeah, terrible stuff that doesn't doesn't matter. But if what you want, if you want to grow something big, then having the strong word of mouth base is key.

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