Jobs to Be Done

Jobbidan explains why we take consumer decisions. Jubbidan also provides us with tools tu to dissect this consumer action and deeply understand it, so that we can do stuff on our product,. My approach to that is very actionable. So i consider myself one of the very actionable ambassadors of jobs to be done. I'm not dogmatic about specifically jobbidan or other frameworks of customary research, but what i'm definitely stuck to is putting it to action.